Introduction

Today’s arts and music industry is more intricate and dynamic than ever, propelled by capitalism and technological development. As online communication and content consumption exploded, digital native K-pop music became a global trend and instituted massive global fandoms.

Leading K-pop producers are reshaping their business models and quickly adopting platform-based models to stay competitive and provide a more progressive experience to the fans.

Artists, fans, and fandom communities are striving to build a relationship-driven, value creating system focused on sharing and symbiosis.

The MetaBeat platform is an incentivization community platform powered by fan activities rewarded by a set criterion, the FANomance Index. Creators/artists and fans grow as partners through engagements and rewards on the MetaBeat platform.

METABEAT = METAVERSE + BEAT

The MetaBeat platform is built around NFT creations, participants, and rewards. With a growing number of NFT creations and users on the platform, the partnerships between creators/artists and fans strengthen through the positive experience of symbiosis fueled by the MetaBeat ecosystem that reflects values and contributions by users in the MetaBeat communities.