The MetaBeat Solution

Fans and artists journey together as true partners at MetaBeat. Fans directly participate in their artists’ initiatives and emerge to generate maximum benefits for themselves and the artists they support.

Throughout their journey, MetaBeat opts to bring greater satisfaction for both fans and artists/creators by providing a unique ecosystem aligned with a tokenized reward system. MetaBeat’s philosophy lies in real distribution of power along the value chain and shared value with all participants. The power is distributed to the users as users are rewarded for their attention and actions within the system. MetaBeat will continue to build services and ecosystems based on our basic principles and philosophy.

1. DROPS

What really matters in the music industry are the listeners, the fans. How do we give ownership to the support and activities that these fans create within the community? That is what MetaBeat has designed into their Community NFTs, a way to reward the fan’s involvement and engagement into an IP’s lifecycle. The greater ownership of the community will not only increase the asset values but also contribute to the advancement of the entertainment industry.

MetaBeat holds a vast volume of music copy and distribution rights, specifically neighboring rights (neighboring rights: copy & distribution rights of singers and label companies) of entertainment companies.

Community NFTs are generated for diverse projects such as music albums, singles, metaverse concerts, fan meetings, etc. NFT projects, including, but not limited to, concerts and content productions, will be auctioned in the form of Community NFTs which are created by MetaBeat in collaboration with artists. The creators/artists will invite their fans to support their initiatives and grow together while sharing the outcome of the initiatives. With written smart contracts, each project will be “NFTized” and transparently transacted.

Through MetaBeat NFT Drops, users purchase through auctions direct ownership of these Community NFTs. Through holding these Community NFTs, users have direct access to communities surrounding these entertainment products. Holders of Community NFTs can enjoy NFT Hold & Stake rewards based on their FANomance Index generated from the ownership of Community NFTs. Under NFT Hold & Stake, at periodic times, the holders of Community NFTs will be entitled to receive rewards based on the FANomance Index, for their contributions to the success of the relevant music content(s) behind such NFTs.

It is important to note that the MetaBeat NFT Project will not be limited to K-pop and will diversify to all areas of cultural ventures. We believe that consequential results can be accomplished by empowering the relationships between creators/artists and fans and with that achieve a balanced distribution of values on a long-term relationship. This belief, in fact, applies to any creative works.

2. MINGLE

Fans’ engagement is a vital factor in the K-pop industry. For example, when a new album releases, fans engage to drive up the initial album charts until the public catches up. Hence, it is not an exaggeration to say that the initial fans’ support sets the paths of a particular album. The value of fandom and their support is priceless to the creators/ artists.

MetaBeat MINGLE provides an opportunity for fans to join the journey without the direct purchase of Community NFTs. Fans can show their endorsement to the initiatives of their creators or artists by staking MetaBeat tokens to one or more smart contracts, each called a “MINGLE”. Each MINGLE is based on real assets (music IP) held by MetaBeat and is “not” physically or meta physically linked to MINGLE staking users to receive rewards according to their staked commitment to a MINGLE thorough the FANomance Index. The MetaBeat tokens staked by the users are for the purposes of locking in tokens for governance and to increase the overall demand for MetaBeat Tokens in the market, and are not used, pooled, and monetized for any purpose while staked.

3. SHOUT OUT

The “Fandom”, by nature, a cooperative community that share a common enthusiasm. Within the community, they voluntarily put in time, energy and free labor to promote and celebrate their artists. MetaBeat is built on the belief that the fans or users’ meaningful contribution to the community should be recognized for the value added.

Most fans not only follow the social media accounts of the artist, but also follow the social media accounts of other fans. The community is tightly connected through personal networks and one of the most responsive and empowering networks. Though the fans’ contribution of word-of- mouth marketing is huge for the artists, their efforts did not bring any monetized results, not to the fans anyways. Using these personal networks, MetaBeat SHOUT OUT token reward system enables both artists and fans to maximize benefits and be rewarded for their contributions.

SHOUT OUT is a fan engagement reward program. Creators or artists invite fans to participate in various marketing activities announced by MetaBeat to create social media trending topics or buzz. Sometimes fans can create their own SNS marketing content and propose their content to the artists for additional rewards. Fans participate by uploading the content on their accounts, registering their social media accounts on MetaBeat, and uploading content on the platform itself. Depending on the # of followers, clicks, and likes on their uploads, participants receive rewards in the form of MetaBeat Tokens. By simply registering their personal social media accounts such as Twitter, TikTok, Facebook, and Instagram on the MetaBeat platform, fans will receive MetaBeat token rewards according to the marketing results based on their FANomance Index.

4. NFT MARKET PLACE

Inspired by their artists, fans engage in various creative works or activities to celebrate their love for the artists. The fans love to show and share with other fans who cheer and cherish these sentiments. These deeds are crucial in keeping the community alive and active, and are important values that fans bring voluntarily. Through the NFT marketplace, users can show, share, and trade their works.

Purchased Community NFTs from DROPS will be stored in the user’s MetaBeat personal wallet and can be traded on a marketplace hosted by MetaBeat, where users can buy and sell NFTs using MetaBeat tokens. Also, users can also create their own NFTs – they can easily turn their fan arts and creations into NFT form after a simple validation process and trade/share them on the marketplace. Each NFT trade will have a smart contract written to honor the rights of original authors, or artists, and entailed settlements will be handled by MetaBeat Settlement System. Free from infringement issues on potential artists’ portrait rights and IP copyrights, users can enjoy various NFT trades under a more organized and mature environment.

MetaBeat will continue to expand our reward system to include more diverse fan activities and contributions by linking with various platforms. We plan to deploy a step-by-step decentralized governance for the community to decide the direction of the service expansion. Users will propose their own ideas in service and community networks expansions, and MetaBeat token holders will vote on the proposed ideas and select how they want to be involved. If MetaBeat token holders vote to pass this idea, the MetaBeat team will provide tools and technology to launch the service.

5. THE FANOMANCE INDEX AND TOKEN REWARDS

The FANomance Index is a formula used by MetaBeat to determine the level of MetaBeat tokens to be rewarded to a particular user. It is a customized index uniquely designed by MetaBeat, based on key criteria of artists and fan community performance. Though simple, the index represents MetaBeat's philosophy that lies in the importance of the community’s value. If the community does well, the FANomance Index rewards the Community NFT holders/stakers accordingly.

The FANomance Index takes into account factors such as:

1. the performance of the relevant underlying music content “associated” with the Mingle or Community NFT, as the case may be;

2. the overall social media footprint of that relevant music content of both on and off the Platform (using data tracked by MetaBeat);

3. the user’s own contributions to the social media footprint of that relevant underlying music content, as tracked by MetaBeat (for example, active participation on social media where the user’s account on the MetaBeat platform is linked to); and

4. the amount of Tokens or Community NFTs staked by that particular user.

A particular music content may have a number of Mingles and Community NFTs associated with it. Generally, staking a Community NFT will entitle a user to greater rewards compared to staking Tokens under a Mingle.

Simply holding Tokens does not automatically entitle the holder to periodic returns. They would have to first stake these Tokens in a Mingle of their choice, or purchase and hold Community NFTs.

The Tokens to be awarded to users who hold Community NFTs, stake Tokens under Mingle, or who produce social content under Shout Out, are set aside from MetaBeat’s own pool of Tokens reserved for its treasury and marketing purposes. At each reward cycle, MetaBeat will determine the amount of Tokens to be released from the treasury and the respective allocations to fan communities and individual users. MetaBeat will have final discretion over the rewards allocation and the terms of and applicability of the FANomance Index to each user. MetaBeat may, but is not obliged to, consider the performance data of the music content collected by MetaBeat when making the decision of how much Tokens to release for each particular reward cycle, as well as how much Tokens to be allocated to rewards relating to each individual music content.